“ Like many families, mine cherishes the tradition of gift-giving. We take it seriously. We spend time thinking, researching, and trying to find the perfect gift for each other. It’s a beautiful gesture of love and thoughtfulness.
But one holiday, something changed.
I received a gift from a close family member — a lovely set of sweaters from a popular, high-quality brand. It was a thoughtful gift. Generous. Kind. But there was just one problem: I already had more than enough sweaters. The new ones stayed in my closet, tags untouched. I didn’t return them. I didn’t wear them. I just… didn’t need them.
That moment stuck with me.
It wasn’t about the sweaters. It was the fact that someone I love spent time, money, and emotional energy trying to make me happy — and it missed the mark. Not because they didn’t care. But because they didn’t know.
That’s when it hit me: the act of giving should feel just as good for the giver as it does for the receiver. No one should have to guess, hope, or worry whether they got it right.
So I did what I always do when I see a real-world problem — I built something.
I created a web app where I could list gift ideas for things I’d love to receive but wouldn’t necessarily buy for myself. It was easy to use. It helped. Then I shared it with my family. They loved it. My friends did too.
That project became Giftetic. Which grew into a gifting platform.
Giftetic is built for people like us — people who love giving, love receiving, and want to make that whole experience a little more thoughtful, less wasteful, and a lot more personal. Right to the point.
Because let’s face it — gifting can be fun, but it’s not always easy. Sometimes we don’t have time. Sometimes we run out of ideas. Sometimes we don’t even know what we want ourselves.
Giftetic helps take away the guesswork. It gives people a way to share what they truly want — even if it’s just a small wish, saved for the right moment.
And that’s the story. It started with one awkward gift, one uncomfortable feeling — and turned into something that’s now helping others gift better, too.
From one gift-giver to another,
Dennis Pishev
Founder, Giftetic
Who’s Dennis?
A digital product designer and developer with over 20 years of experience.
Dennis has been crafting thoughtful, user-friendly solutions for real-world problems since 2002. He’s worked with both global brands and startups — helping companies like Toyota, ECI Telecom, and UPS design apps and platforms that are not only easy to use, but actually make life better for everyday people.
What makes Dennis different isn’t just his professional background — it’s his mindset. He’s a citizen of the world, having lived on four continents and speaking three languages, which gives him a deep appreciation for how people think, live, and connect. As someone who values thoughtful solutions over quick fixes, he brings a personal, human-centered approach to everything he builds.
At his core, Dennis believes that great digital products should quietly solve problems in the background — while people enjoy life the way it’s meant to be.
